L & F Distributors, LLC for No Label Brewing Co. announces its primary sponsorship of Next Generation Racing for the upcoming NASCAR race at Central Texas Speedway on May 4, 2013. Kristin Bumbera, an accomplished female presence in the world of NASCAR, will drive the #00 No Label Ford Fusion in the AMTS 250.
No Label Brewing Co., based in Katy, Texas, is making its first venture into motorsports with Katy’s only NASCAR racing team. Race teams and families alike rely on the highly respected Bumbera family, owners of Bumbera’s Performance Associates (www.bumberas.com), for high performance service and auto repair. The association between these two Katy-based, family-operated companies is expected to grow as No Label Brewing Co. increases its distribution across the state.
“I was attracted by the enthusiasm of the Bumbera Team and their decades of owning and operating a family business. Their commitment and passion for racing is impressive and I feel this partnership will lead to a long and meaningful relationship.” Said Gilberto Royo, President of No Label Brewing Co.
“We’re excited to partner with our friends at No Label Brewing Co.,” said Cheri Bumbera of Next Generation Racing, Inc. “We offer a marketing platform unlike anything they have experienced previously, and believe me, the excitement is building in Katy, Texas right now.”
“No Label opened for business about the same time we moved our race shop from Houston to Katy two years ago,” says No. 00 No Label Ford Fusion NASCAR driver Kristin Bumbera. “Many suggested that we team up, and we finally made it happen. We’re going to work hard to increase sales for their popular craft beers. We’ve got a winning combination here.” Kristin’s racing history is available at www.kristinbumbera.com.
No Label Brewing Co. produces handcrafted ales. The name “No Label” was inspired by the proprietor’s vision to produce a beer that was not exclusive or pretentious, but a beer for everyone. From El Hefe (a Hefeweizen) to Ridgeback (an American amber), they offer a perfect brew for every beer lover. More information is available on their company website www.nolabelbrew.com.
This sponsorship was brokered by Holly Chervnsik of Stinger Sports Marketing, who has been involved in the marketing efforts of some of the biggest names in auto racing. Learn more at www.stingersports.com.