HOMESTEAD, FL — October 8, 2009— Mexcor International Wine and Spirits has signed as an associate sponsor with A.J. Foyt Racing for the IndyCar Series race at Homestead-Miami Speedway this weekend. The Agavales Tequila logo will be on the No. 14 Indy car driven by Ryan Hunter-Reay in the Homestead-Miami Indy 300.
Mexcor International, based in Houston, is making its first venture into motorsports with one of the icons of the sport–A.J. Foyt, the Houston-born all-time leader in IndyCar victories. The association of the two Texas-based, family operated companies is expected to grow as Mexcor increases its distribution across the country.
“As our company grows in the United States, I look forward to this opportunity to build our brand through the Indy Car Series and especially A.J. Foyt Racing,” said Eduardo J. Morales, CEO of Mexcor International Wine and Spirits. “I hope to continue this relationship into the 2010 season.”
“We’re excited to introduce Mexcor into IndyCar racing,” said Team Director Larry Foyt. “We believe we can offer them the marketing platform they need to increase distribution and sales in the U.S. This weekend, they can see what IndyCar racing is all about and the excitement that it can generate for their business. The company prides itself on its long-term business relationships and so do we. I think they are going to like what they see.”
The company produces Agavales Tequila, a premium tequila produced in the Jalisco region of Mexico. It is made from the best blue agaves from the region, creating three different Tequila flavors: Blanco (110 proof), Gold (80 proof), and Reposado (80 proof). More information on the company is available at www.mexcor.com.
The Homestead-Miami Indy 300 will be broadcast on the VERSUS channel this Saturday afternoon starting at 4pm ET.
Read the A.J. Foyt Racing Press Release at http://foytracing.com/news/2009_archive/releases/mexcor.html.